Monthly Archives: October 2012

Irreverence, Loving Life, Performance, Purpose, Uncategorized, Winning, Wisdom

Why is sales important? Can we eliminate it?

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I hate to tell you this. You will hate to hear it.

Sales is EVERYWHERE.

If you are proposing to your beloved…”selling” is involved.

If you are working to get your kids into a great school…”selling” is involved.

If you are applying for a job…”selling” is involved.

If  you are buying something important…”selling” is involved.

This is where The Irreverent Sales Girl comes in.

I REALIZE that “selling” exists in EVERY part of our lives. It is important. It is the way we transact with each other.

So, if you *thought* I was the person who is out to make salespeople more slick, you got it wrong.

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

I am about people getting more comfortable, more alive, more self-expressed with their daily transactions of buying and selling. I am about you loving your life. I am about communication skills that work. I am about people having the resources they need, at their fingertips, to make their lives work better and faster.

I am about cutting through the stigmas that hold us back from being TRULY GREAT!

When people get REAL about their lives, they understand that “selling” exists at least three times a day in their real lives.

I am the person who helps you remember how best to “sell” your three-year-old into sleeping in their own bed.

I am the person who helps you get that job you really want.

I am the person who has your back at eliminating the barriers to you living the life you love through extraordinary and clean communication.

I help you break the rules that hold you back.

I give you permission to go for what you want.

And, you give all of that back to me.

Together, you and I can transform the art of “selling” and make sure EVERYONE has access to the things they want to get in their ONE PRECIOUS LIFE.

Let’s do this together. Let’s ALL become Irreverent Sales Girls (men included)!

Love LIFE UP!

The Irreverent Sales Girl

Creativity, Goals, Loving Life, Performance, Winning

Time for the whiteboard…the end of the year CRUSH IT!

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Tomorrow I bring out my favorite FOURTH QUARTER sales weapon. My way to Bring It On Home for the end of the year.

My good old tried and true magnetic whiteboard.

I will write the goal I intend to reach on the far right. I will list every deal I have closed underneath and subtract to get me to the number I desire.

Then, I will create a magnet for each and every prospective customer in conversations with me right now. I will divide my whiteboard into Monday _ Tuesday_ Wednesday_Thursday_Friday and I will move my magnets to the last day I interacted with my pipeline peeps!

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

Nothing slips through the cracks. I can visually see where I am at all times. It works like a charm.

What I can move, I can measure. What I can measure, I can manage.

What do YOU do to keep your business in front of you and moving? I would love to hear!

Love your systems UP!

The Irreverent Sales Girl

Buyers, Creativity, Customer Service, Dignity, Education, Goals, Irreverence, Performance, Presentation, Top Ten Principles of Selling, Winning, Wisdom

Everybody skims…

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This post is designed for YOU to get your message across to the customers that matter.

A recent a-ha moment! 
I recently got advice from the SPECTACULAR Erika Napoletano (of www.redheadwriting.com fame – or infamy – you choose).

Erika gave me the AWESOME offer of submitting a guest post to her blog. So I submitted one. And she generously front-stabbed me (Front-Stabbing: the generosity you offer when you tell people how it REALLY is – to their face. Antonym: back-stabbing..you get the picture).

Her advice about the article I had submitted? Her words…”… try adding some subheadings that make it easy for the reader to skim (we ALL skim!)”

Then I realized…

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

I may not be a great author, but I DO THIS IN SALES!
It occurred to me. I am CRYSTAL CLEAR that people SKIM my messages … in email, letters, and voice mail.

That’s why I get such a high level of response in my sales messages. I give it to ’em the way they want it.

I use BOLDED text for each new point. I use bullet points to make my points. It works!

The best part of the story…
In fact! I had a very interesting challenge a few years back. My “prospect” (for lack of a better term) was WILDLY busy. Beyond busy.

So, every email I sent her was the whole message in the subject line without scrolling. With back-up support in the body – if she could get to it. 20 words MAX.

She LOVED it. She told me that I was the ONLY person who “got” the way she wanted to be communicated with! She always got right back to me – a salesperson’s dream.

Still no guest post
Nearly every day, I revisit the guest post I am to send to Erika. Thank goodness, she is not counting on me for content!

But a great realization!
Please, please, please…when you are sending sales emails, think of the sheer amount of emails that everyone has to read. Put your requests first! Put your backup information in clear, concise terms. GET TO THE POINT!  Remember that the reader is probably emailing from her phone.

This requires work, you will have to think about what is IMPORTANT to THEM. Do NOT expect them to read every line. Boil it down to the juice.

You will ROCK over those TEDIOUS emails your competition is sending.

They will love you. They will read you. They will get back to you. They will buy from you.

And you will WIN!

Love your peeps UP!

And remember, EVERYBODY SKIMS! 

The Irreverent Sales Girl

Authenticity, Buyers, Creativity, Customer Service, Dignity, Education, Irreverence, Performance, Winning, Wisdom

The BUYER makes the biggest difference of all…

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A true story that involves a Real Estate Agent
I had dinner with a very good friend of mine on Saturday. She is a ROCK STAR real estate agent. She works her fanny off for her clients and she KNOWS the market where I live. She knows simply everything about everything in our neighborhood. She is a great connector. She is the REAL DEAL. She IS an Irreverent Sales Girl (meaning she says it straight and she produces results).

Here’s the story she told. My good friend has a problem, one that most real estate agents face. She was talking about the inherent disloyalty of representing a buyer in the marketplace. NOW, no matter what you think of the value of real estate agents or the commissions they make or any of the rest of it, I want you to put that aside for one minute. It will be worth it.

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

Buyers are often disloyal. They will work with an agent to get educated, have that agent schlep them all over town looking at the houses that fit their desires, and then they go find a property they love, act on it, and cut the agent out of the deal. It’s not wrong. It is how the system is designed.

(MY advice: If you are so smart that you can ‘go it on your own’, then ‘go it on your own’ the whole way through.)

But, here’s the inspiring part
She went on to tell a story that I loved. She told me of a client who she had been working hard for. He was in the market. He tripped across a home he loved. It was For Sale By Owner. He was ready to buy.

Know what he did?

He said, up-front… “I don’t make a move without my agent. I want HER to manage the deal..from inspections, to attorneys, to reviewing the deal.”

He was no dummy. He has his own business. Something HE knows everything about. And he REALIZED that she does, too. She actually KNOWS something about the pitfalls of buying, the places he could get screwed up, the team of professionals required to make the deal go down, so that it benefits HIM.

He honored her professionalism and valued her expertise. She got paid. He got what he wanted.

So, what’s the point?
Here’s the point. By now, you probably know that my MISSION IN LIFE is to transform the world of selling. For everyone!

When you think about it…People LOVE to buy things they want or need, and they especially love to buy from people they LIKE!

So, where did it all go wrong? Where did sales get such a bad rap?

Well, I think we all know where…from crummy snake oil salespeople who took advantage of trusting buyers.

BUT, times they have a-changed.

From Buyer-Beware to Buyer-Be-Great
I am going to say something radical now.

How YOU are, as a buyer, makes a difference.

If you honor the expertise, the wisdom, and the education you receive from a GREAT salesperson, you will make the world better for yourself, and for everyone else.

Yes, go out and get the best deal for yourself. Yes, work with real pros. Yes, say NO to salespeople who are not getting you what you want.

BUT, be a person who is WILLING to be great in the sales process. Send thank you’s to those who have put their time in – even if you aren’t going to use them. LISTEN for just a minute to what someone has to say. Put aside the need to “protect” yourself (you are bigger than that, anyway.)

Value the work that people do on your behalf. If you are willing to wear the big-boy pants and hold people accountable for doing their work well, AND you are willing to take FULL responsibility for your choices, then we actually HAVE A SHOT at making sales great. By all means, cut OUT the salespeople who are doing it badly, and cut them out FAST. Learn to do business with style and courtesy. As a buyer.

The buyer, more than anyone else, can transform the world of sales into a beautiful and celebrated profession. One where we can ALL get exactly what we want. Please start today. That person SELLING you something may actually have your best interests in mind. Take the time to find out.

Love buying UP!

The Irreverent Sales Girl