Category Archives: Top Ten Principles of Selling

Connecting to your success

An incredible thing to deal with as someone who’s made it … or someone who’s on their way to making it, is…..

you didn’t do it on your own.

The sooner you realize this … and give appropriate acknowledgment to those who have helped you along the way…the greater you are.

Take a look now. Who has added to your success? How can you acknowledge them today? Surprise them…and surprise yourself!

I have an idea in mind for myself that might just ALTER THE PLANET…I’ll fill you in on my secret acknowledgment and its results soon….

Love ’em up!

The Irreverent Sales Girl


How do you speak of your competition?

Mostly, you shouldn’t. As little as possible.

Did you see the Chevy ad at the beginning of the SuperBowl? There was just no need to mention anyone else’s name. They’d made their point already. Nothing against Chevy, just not a good move.  See the commercial on YouTube.

When you must address the competition, you can say things like “…..the reason our clients prefer to work with us is…….”

Or, “I’m happy to help you explore the landscape of other solutions on the market.” You can even throw in a little joke like — “Please remember that I’m biased” (if you have really great rapport).

Or even, “I hear some people say that *THIS OUTSTANDING BENEFIT* is the reason our clients decided to go with us when they could have chosen anything….”

Be classy.

Put people in touch with your clients who have done their own due diligence. Let THEM talk about the shortcomings. YOU be first rate. You will stand out.

Class it up!

The Irreverent Sales Girl


You must tell the truth … You WILL win!

I’ve said this before. It’s VERY EASY to get trapped into what people WANT to buy in the future.

Let’s face it….this is not to seem insensitive….we ALL want a cure for cancer. There isn’t a reliable answer for that yet. It doesn’t mean we’re not working towards it, but it doesn’t exist, now!  So, don’t promise (or even imply) things you can’t deliver!

Yes, it may be important for your customer that your copier makes color copies, faxes documents to emails and .pdf’s, and picks their children up from school.

Just because they want it, doesn’t mean that they can have it. As a GREAT salesperson, your job is to listen (REALLY listen)….get it….and then talk about what exists NOW as a best solution.

If someone else offers what they need NOW……then, direct them to it.

Your product meets other needs better… but, often, people want something that they JUST CAN’T HAVE. Be patient. Sometimes you even have to be willing to let people buy the thing that they THINK will solve the problem (did that company lie?) and you might earn them as a customer later – at the very LEAST you will earn your reputation of telling the truth.  Which you can’t beat!

Be an invaluable resource and you will get more business than you imagined! (My dad taught me that! And , well, he was WILDLY successful –more about that later).

Thanks, Dad! I love you!

The Irreverent Sales Girl