In 2008, a valued customer packed up their bags and went singing down the road to work with another supplier.
It was a simply AWFUL experience. For some reason, their company decided it was time to re-evaluate all of their contracts and so they put our service into an evaluation process.
This customer LOVED us and we were doing a great job. But, our competition presented better than I did. When I de-briefed with my friends at the company later, they told me all of the magical things their new supplier could provide that I couldn’t. I listened. I was sad.
It wasn’t true. The new supplier couldn’t provide all they were promising and I knew it. And there wasn’t anything to say. The choice had been made.
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So, I said nothing to defend my position. I said nothing to them about the mis-information they were receiving.
I stayed in touch. I shared resources that might help. I kept them on my invitation list for Webinars with thought leaders that I knew they would enjoy. I met with them at conferences.
And, I waited.
Today, they’re BACK!!! The new supplier has not delivered and they missed us so much. It has been a joyful re-union all around.
And it’s because I kept my tongue when I wanted to scream!
If you’ve got the real deal – no matter what the product – and you KNOW you can deliver better, but they pick someone else. BE CLASSY. Hold your tongue. Be a resource. Wait.
And CELEBRATE the return!
Love your LIFE up!
The Irreverent Sales Girl