Focus Focus Focus
I met an extraordinary man. His name is Jonny Imerman. He founded Imerman Angels – his organization connects a cancer survivor with a cancer patient who is the same age, gender, and has the same cancer that the other survived.
That’s all his organization does. If a person has cancer, they can go to Imerman Angels and be connected with someone who is their own age, their same gender, and has survived the exact same cancer that they have now.
It is an UNBELIEVABLY powerful program! Can you imagine having a buddy who has gone through the EXACT same stuff that you are now dealing with and can talk you through all of it – especially when you are scared out of your wits? If you’re a guy in your 20’s, you’re talking to a guy in HIS 20’s who survived your diagnosis. If you’re an older woman, you’re connected with an older woman. BRILLIANT!!!
He has a network of thousands of survivors across the world. He is completely sponsor supported and has never asked for money or a grant. He has a small staff and, from what I can tell, they are sustainable.
Because he ONLY does ONE thing. He partners with American Cancer, Livestrong, and the others – so he can connect people to organizations that provide other services to cancer patients.
But, Imerman Angels ONLY DOES ONE THING! Connect cancer patients with cancer survivors and caregivers. And he does it well.
Did you notice how I could tell the whole story in a very short period of time – and you can fully get it?
Do you have this kind of focus? Are you laser clear with what you provide and what you offer? If you are, then location location location becomes obvious and falls right into place.
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If not, I dare you to narrow your focus. You can never go wrong if it’s aligned with who you REALLY are. So, who are you REALLY? Now, challenge yourself to FOCUS!!!
Most never do.
Love your purpose up!
The Irreverent Sales Girl