You’re a smart person and I seem to see this phenomenon all over the place, but I haven’t yet been able to explain it. Got any ideas?
So, I’ve been working with a really great guy the last few weeks. His name is Scott Rabinowitz and he runs an absolutely phenomenal business.
He is the consummate pro and a huge value to his customers.
Business is good, but he’s interested in growing it 10x the size it is now.
So, he got in touch with me to see if I could help. He knew he should be prospecting more, but wanted some ideas about professional approaches to reaching out for new customers.
Together, we brainstormed (actually, don’t tell him, but he did most of the hard work) and came up with an outreach approach that he could really get behind.
After one week of trying his new approach, I phoned him up to see how it was going.
He said, “Well, it was going fine, but then I got behind on my prospecting activities because the most BIZARRE thing started to happen.”
“Oh,” said I. “Do tell.”