Showing up for a sales call unprepared is about the same as showing up to a party without your pants on – it gets embarrassing quick and you don’t have any idea what the outcome will be! (At least that what’s we suggested on our latest episode of The SellOut Show!)
The great thing about pre-call planning is that it can almost always be improved and it’s an excellent way to take control over a pipeline that is not going in the right direction. It gets you back to the basics and gives you a sense of power in the call.
Keys to Good Pre-Call Planning