Tag Archives: The Art of Selling

Buyers are 65% of the Way to a Sale Before They Talk To You – And What To Do About It

photodune-1328178-business-woman-with-phone-and-laptop-xsI hear this statistic thrown around a lot. Maybe it’s even true.

In fact, on a recent sales call, the guy on the other end of the line said, “I’m your typical Millenial buyer. I’ve already pretty much decided what I’m going to buy before I talk to a salesperson.”

Now, being the salesperson on the end of that call, it’s pretty good news for me, right?

But, what about those people you are calling on who should REALLY consider working with you because you can make their lives SO much better? But, they don’t know about you yet?

You’re kind of in a pickle with them, right?

Here’s what I’ve found really works in those circumstances…

When people consider it so important to be 65% of the way to a buying decision before they talk to me –  but I want a shot at a deal, I have found that it’s all in the language I use when I am first talking with my prospect. There are five approaches that I find can really turn a situation around and to my advantage.

Continue reading Buyers are 65% of the Way to a Sale Before They Talk To You – And What To Do About It

One magical question that gives you control of the sales meeting!

rsz_adult-education-572269

I was reading Whale Hunting by the brilliant Dr. Barbara Weaver-Smith and when I ran across this paragraph, I whooped – YES!

I have actually used this idea one time in my career. The meeting was critical to me. The company I was presenting to had already decided to work with my competitor. They had the (unsigned) contract sitting on the decision-maker’s desk.

It was my Hail Mary meeting!

Each person in the room had a different reason to use my product. I’d never met any of them before. They were busy people. And, as I mentioned, they’d already decided to work with someone else. By sheer determination, I had been able to plant enough doubt about their decision in my customer’s mind – so much that they called me in. The whole gang was there.

And I’d better be good!

Continue reading One magical question that gives you control of the sales meeting!

Didja ever think about THIS referral source?

I was at a CEB conference in June geared toward Small Medium Businesses and I heard a most provocative idea. Since data is CEB’s “THING”, I found it especially compelling!

They talked about how important it is to ask for referrals when you are growing your business. Nothing new here.

They talked about how much more effective we are when we’re selling to someone who was referred to us – rather than us reaching out to them cold – Yep!

They talked about how to go about the business of asking your clients for referrals. Need help with this? Google is your friend. “How to ask a customer for a referral”.

But, then they said something that really got my attention!

They showed that your absolute best referrals come from sources you might not be thinking about. In fact, these people are the best influencers in your marketplace:

  • Supplier Reps
  • Other Business Owners

Huh!

Continue reading Didja ever think about THIS referral source?

#TBT – WHO’S DRIVING THE TRAIN ANYWAY?

rsz_train-tracks-925984This post is a classic from September of 2013. Let them talk. They will sell YOU! Then, pick up the pen and make the sale. Hope you love this one as much as I do.

“Just because you are not the one talking, does not mean you are not guiding the sale!

In fact, it is USUALLY just the OPPOSITE!

Today a magical and truly wonderful thing happened!

I was in a meeting with an SVP of a Fortune 100 company…and MAN was HE talking. He was so enthusiastic about his company… he was so proud of the work they were doing a new opportunities on the horizon. He loves the brand. He told me everything from the way the founders started out in the Depression…all the way up to the new (and – shall we say – controversial?) CEO they have.

He talked. And he talked. And he talked.

And I ATE IT UP!

I listened to every word as if it were gold — which it turns out — every word was.

When he finally got around to asking me details about what I do and what my company offers, I had everything I needed to know to tell him how we could help. And he had said everything he needed to say, so there wasn’t anything in the background distracting him.

I told (short) stories back about how our companies’ philosophies and directions were aligned.

And HE ATE IT UP!

Know what he said next?

“Send me the contract. We need to get this going right away.”

Guess what I did! I STOPPED SELLING!

I said, “GREAT! Will you be signing it?”

– yes –

Then, I thanked him for his business. Asked him if there was anything else he needed. Said our pleasantries and ske-daddled.

He did the talking. I drove the train. I won the business.  FUN!

Love the talkers UP!

The Irreverent Sales Girl”

Would Someone Please Just Say It Like It Is?

photodune-3721815-female-speaking--xsIs anyone else out there tired of listening to business people use big words and phrases to make their topic sound more important than it really is? Or maybe make themselves look smarter and sexier than they really are?

Do you ever find yourself wishing that they would just say it like it really is?

I do!

So, I’ve put together my very own totally Irreverent, mostly accurate, and thankfully abridged glossary for your edification (and amusement) about what commonly used business and sales terms actually mean. Not in alphabetical order because, well, you’ll see…

CAUTION: This one is a teensy bit snarkier than my typical post. It may not be suitable for all audiences – especially those who use these terms regularly.

Enjoy!

Continue reading Would Someone Please Just Say It Like It Is?