OMG! I was in a TERRIBLE sales presentation the other day. TERRIBLE.
The presenter was Hooked On Pronouns.
“We, you, they, it, he, she, their” … it went on and on. (Example: So, I said this to him about it, and he said he was interested in their results.) WHAT?
PRONOUNS ARE MEAN
When you use pronouns, you make your audience feel like idiots!
Remember when you really hit your stride as a salesperson?
Maybe you only have one memory of it. Maybe you have had many.
What was it that made that time so magical?
Perhaps you would say that you were lit up by the product you were selling. Or the challenge. Or you had a great team around you. Or that people really wanted to hear about what you were selling.
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One or all of those things might be true.
I want you to consider something. Look and see if this resonates.
If you believe that sales are founded on great relationships.
And, most of us still do. Especially in this world of complex sales.
Ever thought of calling your decison-maker up – just to see how their life is going?
It will test your ability to GET OVER IN THEIR WORLD.
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What if your customers viewed you as someone who called them because you were interested in what THEY were dealing with. Not just what you could sell them to help them. You won’t always have the answers.
Can you see how much more FUN you would have calling on people?
You have fun. They have fun.
You will find out things about their children, their marriages, their pressing concerns.
You do it because you “getting the deal” isn’t the most important thing to them. But, their life IS important to them.
Do you know that salespeople don’t do this?
Stand out. Demonstrate that you are truly out for THEM.
Love ’em UP!
The Irreverent Sales Girl
