Are you more attracted to that woman you can’t get, the one who makes it seem like it’s all available to you, but you’re not sure you’re up to the challenge? Or are you interested in the woman who STALKS you? (Fill in gender as it makes sense for your situation!)
People want what INTRIGUES them!
And they run away from things that chase them.
Find a way to attract your customer!
Very few of us have a product that we are not willing to sell to just anyone who’s willing to buy it. Fair enough. But, I invite you to think a little bit differently.
Where does your product or service become available to only the “exclusive” ones?
I have a very good friend who is a wildly successful representative of a Brand-Name investment group.
When she sells her product like any old investor can come work with her, she grinds it out and doesn’t get many interesting and cool clients.
When she positions herself as if “Are you the kind of investor we would take? Worthy of our services?” business sky-rockets.
Take a look. How can you make YOUR customers feel like they are in the pool with the “cool kids”? Figuring this out is your ticket to unquestionable wealth.
When you DO get the “cool kids” to sign on, make sure you service the hell out of them and let them know that they are the “in-crowd”. They will be references for you like crazy.
CAVEAT: To do this strategy well, you must be three things:
1) The best at what you do
2) Relentless in delivering an experience once someone has climbed on board
3) Make sure your “cool kids” stay the “cool kids”. Keep reminding them that they are in THAT game!
Ready to seduce? I promise you, it is much more effective than chasing.
Love your “cool kids” UP!
The Irreverent Sales Girl