As we conclude the week of “Gatekeeper Relations/Ethics/Methods”, Thanks to Tom Tenseth @smgamesafari https://twitter.com/smgamesafari/status/780440816602845184 – I want to re-publish one of my very favorite articles – this is probably the third time I have re-published! I like it that much!
This one is from June of 2013. Enjoy!
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I was giving a cold-calling training yesterday and my participant told me that her boss wants her to come up with two scripts….one for talking to a GATEKEEPER and the other for talking to the DECISION MAKER.
Oh, those words he is using! Gatekeeper? Decision Maker? Seriously?
Let’s talk about Star Wars for a second.
Remember those Storm Troopers – dressed from head to toe in armor and tinted face masks? (If you don’t – be sure to Google the image, you’ll see what I mean).
Know why they dressed them this way? What I’ve HEARD is so that the audience doesn’t HUMANIZE them. So, it was OK to kill them. No one would feel a shred of conscience about rooting for the Rebellion to take them all out! Dead!
Now look.
What does this have to do with my revulsion to the words GATEKEEPER and DECISION MAKER?
Yup! It takes the HUMAN out of the mix. So, NOW, when you are talking with one of these people, you sound like a GREAT BIG DORK, because the foul language you are using automatically puts you at cross purposes with the HUMAN on the other end of the phone.
But, many of you have asked for more insights about how to deal with this role in your sales efforts, so I will share with you what I have learned and the approaches that have been successful for me.
It was my absolute favorite part of the sales process and it still thrills me to take a deal across the finish line.
It’s a little like the great tips you need for making the most of your workout at the gym.
Today, I learn from the greats and this week I’m going to highlight three of them. If you read these guys’ stuff and apply their teaching, it will elevate your sales game in ways you’ve never imagined!
I’ve been having a think on this lately.
“Do one thing a day that scares you.” The famous quote from a commencement speech comes to mind as I read this short – but powerful – post from April of 2012.
Last week, I was watching the Katie Couric interview with Tom Hanks, Clint Eastwood, and Aaron Eckhart about the making of the movie Sully.
About a year ago, I was testing the waters. Should I go work for another company as a rock start salesperson, or should I heed the call to go full-time as The Irreverent Sales Girl?