Business was moving at the speed of molasses.
Deals were stacking up. All that was required was SOMEONE putting pen to paper, but no one was doing it.
The roadmap to RESIGNATION
I was on my way to the land of RESIGNATION! Where booze flows freely, the entertainment is On Demand, the food is decadent, but it is an empty, empty world. Nothing is getting done … and escape seems the only good thing about my day.
As appealing as a trip to the land of RESIGNATION seemed, I thought that this time I would take a detour. I called my dear and very successful friend whose business has been EXPLODING lately and asked her for her advice. How was SHE blowing business out of the water and I was stuck?
And here is what she said!
She told me that she had been creating a “clearing” for business to come in. Huh! Taking actions that create a new context for her day and for the way her business goes.
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I wanted something a bit more concrete – more actionable.
She said. Play this game with yourself. Make it a point to return every email, every phone call, every communication within 20 minutes. Be a RESPONSE machine!
So, I agreed. For one week, I was going to play the game. Between 8 am and 7 pm every day, I was going to respond to people within 20 minutes.
Know what happened?
1) My pipeline got even MORE full with truly interested and qualified buyers
2) I closed a deal and another one is on its way this week
3) My activity went WAY up – so that I am meeting those goals, too!
Now, if you think this is all a little “woo woo”, I assure you it is not.
Let’s take a look at what is in play here.
Meeting People Where They Are
The golden KEY to sales is being where your buyer is. It is our biggest challenge. We have entire marketing teams dedicated to it.
When your buyer sends you an email, they are thinking of you and they are interested in engaging with you in that moment. You have about 20 minutes before their mind moves on to something entirely new and you are forgotten.
The LEAST EXPENSIVE and EASIEST way to be where your customer is at the right time, is GET RIGHT BACK IN TOUCH with them – when they are thinking of you!
Activity Breeds Activity
As you get active, you will see other actions that you want to take. You will communicate more and more often. If you make more requests, you will get more responses. Period. You will get more meetings. You will get more “no’s” which you can move out of your pipeline. You will get more “yes’s” which you can move into your pipeline. You will get ideas and inspiration! You will be a communication machine!
Putting the Universe on Notice
When you get in touch with EVERYONE (I mean everyone! Not *JUST* customers!), you are telling the universe that you are open for business! Not in a “woo woo” way – although, we all have heard that when you create a true intention that the universe moves to fulfill on that intention. I don’t know much about that, but I DO know about this natural law called INERTIA.
A body in motion tends to stay in motion. A body at rest tends to stay at rest. Why argue with natural laws? You fight authority, but authority always wins. If you put things off, you will get put off by others!
If you want to BREAK THE BACK of RESIGNATION, you are going to first have to get your body in motion. Which means – it will take some extra energy to get you moving, but once you do, it will ACTUALLY take extra energy to STOP being in motion! Inertia is your friend or your mortal enemy. You get to say!
Take the 20 minute challenge!
I challenge you today to take the 20 minute response game on! For one week, play the game of getting back to EVERYONE within 20 minutes, then tell me what happened! I think you will be amazed!
Love ’em ALL UP!
The Irreverent Sales Girl